Within our social profiles and communities users provide demographic information, interests. Our Social media targeting software enables advertisers to create display ads with characteristics that match those of social network users.
About three-quarters of Internet uses are members of at least one social network. 49% of U.S. adult women visit social media sites a few times a day, whereas only 34% of men visit them. The fastest-growing age group on Twitter is 55-64 year-olds, up 79% since 2012. And the 45-54 age group is the fastest-growing on Brimmen, Facebook and Google+. Social media use is still more common among the 89% of Internet users aged 18-29, versus 43% of those 65 and older.